For many years, Black Friday has been something of a retail phenomenon in the United States. However, with the easy availability of cultural exchange and the rise of online retail, it has grown from a national event to an international one, with many of the world’s largest retailers taking part.
Originally started as a means to kick-start the Christmas sales, Black Friday had grown into one of the busiest retail events of the year, perhaps only matched by the Boxing Day or January Sales. Last year, more than 72% of British shoppers had heard of Black Friday, a number which is only likely to have increased after the news coverage of last year.
Soon, we will start to see retailer really start to advertise their Black Friday sales, spending thousands of pounds in ensuring that their customers are excited enough to queue up outside of the largest retail stores on that morning, and rush in to pick up the biggest and best deals. However, few of these retailers will consider the potential advantages of their footfall analytics leading up to the event in making it as quick and painless for the customer as possible.
How Did Black Friday Help Retailers Last Year?
Last year’s event saw retailers enjoy a November sales boost for the first time in five years. Like-for-like sales grew by as much a 0.9% over the previous year, which was a major improvement on a flat performance in October, and a 2.1% decline in September. Footfall analytics have shown that the number of shoppers in non-food stores had increased by as much as 23% on the previous year’s event, showing that there is definitely a need for retailers to appeal to the Black Friday shoppers.
Unsurprisingly, the industries that enjoyed the highest profits from the event were the electrical and white goods industries, all of which offered huge discounts on products and, although they made less per item, they sold thousands more than they normally would, all across the country.
Understanding Customer Movements, Before Black Friday
When you choose to include the very best in footfall analytics software in addition to your security solution, you can enjoy a range of benefits and optimise your store’s layout and product positioning to ensure a quick, easy and simple process for your customer.
By making the most of cloud-based, analytics software before Black Friday, you can analyse the movement of your customers throughout your store and ensure that, when the Black Friday crowds arrive at your door, they can quickly and easily find what they are looking for, which can lead to a lot less hassle in the long run.
You might be thinking that it is already too late to undertake any real analysis of your customers, but with the very best software, information is presented in an easy to understand manner, with a high focus on visual learning, and information can be obtained over the course of just a few days. Of course, it is ideal to start earlier, but thanks to speedy installation and reading of your analytics you can start to optimise your store almost immediately.
With the Prism Skylabs Software that we offer, you can effectively and dynamic analyse your retail outlet’s performance, understand which products and areas are the most engaging for your customers, and customise your store around these areas.
Footfall Analytics Across Your Entire Company
If you have multiple retail outlets, then it is obvious that the different space that you have available, the different types of customers that arrive at your door and the times of day at which they arrive will really make a difference to the ideal design of your store for Black Friday.
With the information that you can obtain via the best customer motion analytics, you will be able to dynamically alter the layout of, and product positioning within, your store to ensure that your customers can enjoy their shopping experience with you, and find the great deals that you offer for Black Friday that much easier – leading to less frustration and much quicker interactions.
If you’re looking for a team of professional security and surveillance specialists, that can ensure that you make the most out of your CCTV cameras and the very best in footfall analytics software, then you need to get in touch with Global Vue today on0844 544 3955. If you have any questions, please don’t hesitate to contact our team at firstname.lastname@example.org and we’ll get back to you as soon as we can!